Designing Smarter Buildings: A Technology Strategy for CRE Professionals

Tired of projects where technology is treated like an afterthought? You’re not alone—and you’re not wrong.

From misaligned vendors to disconnected systems and “smart” tech that no one actually uses, the commercial real estate world is full of good intentions and bad outcomes.

The truth? The problem isn’t the tech.
It’s the process.

Join us live for an eye-opening session where we reveal the smarter, design-first, stakeholder-aligned approach used by leading developers, architects, and operators to deliver tech-integrated spaces that actually work—for people, for operations, and for long-term success.

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👷‍♂️ WHO THIS IS FOR:

This session is built for professionals in commercial real estate who are actively involved in shaping how spaces function—including:
• Developers who want to de-risk decisions and future-proof investments
• Architects seeking a better way to design for technology and experience
• General Contractors frustrated by late-stage chaos and change orders
• Building Operators + IT Leaders who inherit tech that doesn’t work
• Owner’s Reps and PMs who need better clarity and smarter outcomes

If you’ve ever said, “We’ll deal with the tech later” or “Our systems don’t talk to each other,” this conversation will hit home.

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🧠 WHAT YOU’LL LEARN:

In this session, we’ll walk you through the 5 critical shifts CRE teams need to make in order to stop fighting with technology—and start leading with strategy:
1. Reframe the Problem: Why “smart” often fails and what to do instead
2. Redefine Success: Why your next project shouldn’t start with specs
3. Use the DSDS Framework: Design → Select → Deploy → Support
4. Align Stakeholders: Get devs, GCs, architects & IT on the same page
5. Build Momentum: What your 30-60-90 day plan should actually look like

This isn’t a tech demo. It’s a strategic deep-dive for leaders ready to plan differently, think smarter, and drive better project outcomes.

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🎯 WHY ATTEND LIVE?
• Ask questions in real-time
• Get practical takeaways you can use right away
• Learn about the Build Smarter 5-Day Challenge—our in-depth training experience for teams who want to go further

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🛠️ HOSTED BY:

Ken Wilkinson, Founder & CEO at Layer 10

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📍BONUS:

All attendees will get first access to the upcoming Build Smarter Challenge, with an exclusive VIP offer announced live.

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✅ Add this event to your calendar
✅ Invite your team and colleagues
✅ Get ready to think differently about building tech—from the very start